The Regional Recreation Corporation of Wood Buffalo (RRCWB) has joined a growing number of municipal recreation facilities leveraging Audience™ to manage digital signage communications. MacDonald Island Park—a premier destination in north-east Alberta featuring ice rinks, an aquatic center, fitness facilities, and event venues—now utilizes the full capabilities of the Audience™ platform for communications and engagement throughout the facility.
To enhance the visitor experience, RRCWB required a solution capable of delivering real-time facility schedules, venue details, and corporate messaging seamlessly throughout the park. Following a comprehensive evaluation, Audience™ and the Capital Networks team, were selected to power and lead the digital signage deployment.
Audience’s™ ability to automate data from RRCWB’s Xplor Recreation deployment, along with the browser-based Audience.facilityscheduler for managing arena dressing room assignments, provided the ideal workflow solution for RRCWB.
The initial deployment features eleven high-traffic displays, delivering a mix of facility-wide scheduling updates and location-specific information. Paired with powerful and reliable BrightSign media players, this Audience™ deployment ensures visitors receive timely updates exactly where and when they need them, enhancing both navigation and the overall experience at MacDonald Island Park.
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As part of the implementation, the Capital Networks team provided:
• Strategic Consultation
• Initial design and template creation
• Remote technical launch support and player configuration
• Remote training for both technical and operational teams
Interested in learning more about the RRCWB – MacDonald Island Park project or how Audience™ can support your municipality or recreation centre’s communication goals? Contact us today!