rAVe [Publications] has announced the winners of the 2015 Digital Signage Champs , recognizing the best new products for the digital signage market introduced at DSE 2015 in Las Vegas, with Audience.mobile Analytics, the integrated Dynamic NFC (Near Field Communication) solution introduced by Capital Networks Limited, winning the Best New Interactive Digital Signage Product award.
Released in 2014, Audience.mobile utilizes small, inexpensive NFC tags that allow users to literally “take away” more information from messages displayed on digital signage with a simple tap of their NFC enabled phone.
This year, the newly introduced Audience.mobile Analytics goes one step further by allowing the signage operator to track, in real time, mobile user’s engagement on a simple to use web portal that tracks user taps based on content, location, and marketing campaign.
Full release of Audience.mobile Analytics is scheduled for Spring 2015.
See a video demo of Audience.mobile Analytics in action on the DSE 2015 show floor here:
About rAVe [Publications]
rAVe [Publications] is an opinionated news organization within the ever changing AV industry. Here, we aim to narrate the industry with important updates, analysis, and uncurbed commentary that reflects the views of our audiovisual expert authors. What rAVe journalists and bloggers write about is based on what they think and nothing else. We have done this from the beginning and for 15 years rAVe has been the number one source for audio visual news. We pride ourselves on providing our readers and subscribers with the best and most up-to-date insights, highlights, analysis, reports, and unreserved observations.